“This
is an age of competition where limitations and boundaries are shrinking. To
compete globally, companies need to adopt innovative strategies and carry out
open management that removes all restrictive and limitation practices. Nowadays
Lexus occupied the market since old time, whereas innovations and technology is
the main purpose of its success. Let’s take few innovations released and
discuss its innovative characteristics.”

?”Lexus is one of the
luxurious vehicle divisions of the Japanese automaker Toyota Motor Corporation.
Lexus brand name vehicles are sold in North and South America, Europe, Asia,
and Africa. It started in the United States; then in Japan. The main objective
of this research is to analyze the Lexus brand .It is a devoted, distinguished and an innovative
brand.”
Employee engagement is a workplace approach resulting in the
right conditions for all members of an organization to give of their best each
day, dedicated to their organization’s goals and values, motivated to
contribute all the success, with a sense of their own relief & happiness.
Employee engagement is based on trust, integrity, two way commitment and
communication between a company and its members. It is an approach that
increases the chances of business success, contributing to organizational and
individual performance and productivity. “Rothwell, R. and Gardner, D. (1989).” The Innovative focus at
Lexus is in the pursuit of the spirit of luxury, because this has been the core
principle of the brand. Research and development is at the heart of everything
Lexus does. Lexus was designed for the purpose of producing low cost car and
very high quality luxury vehicles. Japanese
automaker’s biggest R&D investment areas include environmental and
hybrid systems like electric and fuel cell vehicles as well as safety
technologies, like vehicle dynamic control and crash safety performance. For example some of the innovations that Lexus
has accomplished was the world’s first full hybrid V8.
It is a world-first climate control system which uses infra-red sensors to
monitor the facial temperature of everyone on board. Lexus is the first
car in the world to have satellite navigation fitted as standard. Also it was
the first company that released the world’s first eight-speed automatic
transmission. It was the first car to feature adjustable steering wheel to
house a supplementary restraint system air bag. In addition Lexus was the first
car to offer a six-disc CD auto-changer.

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   “As we can see and to sum up Lexus, it has put great offer
each of every department and area in the company. Lexus became the most
professional of companies, and has been dedicated in making a better world
through advanced technologies, competitive products and steady innovation. As a
global leader in the car industry, they are always looking for new ways to
connect with their customers on a personal level.”

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