Fitness Gym (BFGym) is a thriving gym at the heart of Birmingham with an increasing
membership by more than 100% in recent history, it is the new and upcoming workout
space that has been known to provide an excellent service. Still it is not
without its sacrifices as the employees of the gym have found out. As a result,
they are now working longer and harder days to keep up with the growing demand.
Highlighting the fact that there are still parts of the business that are not
in total cohesion and this prevents the business from growing in the long run due
to decreasing efficiency. This will have a domino effect on the members who
attend the gym and the management team may see a decrease in membership. Therefore,
the management team needs to act quickly to ensure that this will not happen.

        BFGym has been known to provide an
amiable atmosphere, and this is due to the friendly staff that run the gym,
providing an enjoyable service for all members. This may be due to the clear
bureaucratic structure that has been implemented within the gym, however this
structure is not without its disadvantages which can be inferred when looking
at the case study. The hierarchy of the gym consists of management made up of
former trainers, personal trainers, class instructors, administrators and cleaners.
 The management’s role is to plan and try
to predict what will happen in the future, to organise staff and resources in
the best way to help suit the needs of the customers. To co-ordinate the business
towards their end goal. Commanding their employees so that they know what is
expected of them and to be in control, monitoring them and checking staff are
okay. These are known as Henri Fayol’ five functions of management. (King &
Lawley, 2013)

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 Yet as management is made up of
former trainers this may cause some contention between management and the other
personal trainers within the gym, which may not allow the management team to be
able to control and command the organisation as effectively as possible. This
can be seen when stated in the case study when Jane wanted to show initiative
and make changes to her routines management did not approve and they did not
see a need for change. This could prove to be further detrimental, if the
management team does not listen to what their employees are saying as they may
begin to rebel, thus creating a more hostile environment which is not suited
for working in or attractive for the members who are using the gym.

        On the other hand, the division of
labour within the gym ensure that everyone who works there knows the role that
they have to play, such as implementing a schedule of classes and sessions to
be taught and this then cascades down to its trainers. This unity of command is
one of the principles outlined in Max Weber’s Classic View of the “ideal
bureaucracy” as it removes conflict as everyone involved has clear and defined
roles for them to do (Ritson, 2016) . However, this theory later suggests that
this may cause a lack of motivation due to the autonomous nature of the work in
which the personal trainers face every day. This can be seen already in
particular, with the fixed routines and schedules and the management team to not
allowing their trainers to come up with their own ideas. This may lead to some
of the employees seeking to find employment elsewhere as a result and find and
finding new recruits that fit the BFGym mould may prove difficult.  

It can be inferred from the case study that Kate is motivated to change
what is going on with her employees, but it may be for financial reasons as
turnover costs would be high for the sake of training and recruiting new staff,
still this may be for the benefit of the customers and the employees as she
knows the value they bring to the organisation.

        Leadership is the ability of an
individual to influence, motivate and enable others to contribute more towards
the effectiveness and success of the organisation of which they are members
(Gerstner & Day, 1997). Kate and Philip can be seen in the case study to
take on two different styles of leadership roles that have differing impacts.  The role of a leader is communicate,
motivate, encourage and to involve people, whereas the role of a manager is to
plan, budget and organise and control their staff. Though a constant form of
leadership is required to ensure that the business with run as smoothly as

        Kate as the head of the gym believed
that she was doing a good job but it wasn’t until she was walking around and
observing her employees that she found out what was the actual mood around the
gym. This shows that she lacks a good relationship with her employees and
doesn’t regularly communication with her staff; this can be examined when the
case study mentions she was shocked when she heard the comments. So for her to
have a better understanding of what her employees are feeling she needs to have
more frequent discussions with them so that she will she be able to make more
informed decisions about the day to day operations of the gym. Nevertheless, it
does show that she realises the importance of the employees in order to keep
the gym running smoothly, this shows that she understands some of the
managerial aspects that are required of her in order to be productive in her
role as the head. Upon, having found out the issues with her employees she
asked them to come up with solutions to the problems that they were having, allowing
them the chance to be creative but this could be seen as too little too late as
the employees have tried previously but were shut down.

        Kate should adopt a more of a Transformational
Leadership style by becoming a more conscious manager who has a clear goal for
where she wants the gym to go. Whether that be expansion, buying more space or
increasing the number of trainers so that they are able to keep up with demand
or setting an example for her employees to follow. She should reflect on her
managerial style from the viewpoint of herself, her colleagues and the future aim
of the business (Hacker, S & Roberts,T 2003).

        On the contrary, Philip has an individualistic
approach to his leadership, he is confident in himself, dominant and somewhat
overbearing when it came to the group meeting. He instantly assumed the
leadership role of organising the group so that he could ensure that the task
Kate had set for them was completed quickly. This shows that Philip has a
natural instinct to take charge and is more focused on the task that has been
set for him rather than other people’s opinions of him. Moreover, Philip is not
good at involving and encouraging others and has more of a controlling leadership
style over all the group as he has shown to have a firmer grip on the flow of
the conversation and is unafraid to express his opinion even if it contradicts
with everything everyone else has said. Furthermore he did not motivate Nick to
participate in the group discussion and instead noticed that Nick was not
contributing but did not bother to make any difference and left things as they
were, which shows he is lacking one of the vital criteria that would make him a
better leader, that of encouragement. This would suggest that Philip has more of a Passive Management by Exception
style which means that he observes others people behaviour and not helping them
until their behaviour leads to a problem being created.  To combat this Philip needs to be more open to
encouraging and motivating the weaker members of his team so that he does not
come across so much as a bully, and is able to gauge everyone else’s opinion
and not only his own.

        Philip has shown throughout the text
that he is very resistant to change especially when the staff breakroom was
converted into another training space. This seemed to affect him as his ability
to relax and socialise with his colleagues was severely limited, leaving him
feeling drained and out of energy by the end of the day. Here, it can be inferred
that this will have an impact on his performance as he has not gotten enough
rest throughout the day to enable him maintain the same standard of energy in
all of his classes.  This offers the fact
that Nick seems to be a conscientious person.

        Furthermore, he had shown he has some Narcissistic
tendencies that become apparent predominantly when he is expressing his opinion
or when arguing with someone who disagrees with him. This can be clearly seen
when Philip takes control of the group meeting and then ends up in taking the
lead, suggesting that he likes to be at the centre of attention (self-
absorbed). Ignoring Nick, which may be interpreted as him believing he is more
superior to his peers and getting into a confrontation with Jo and Robin proposes
the idea that he is more arrogant and more likely to make risky decisions and
has a low level of empathy for his peers (Champion, D.R 2003). This may
negatively impact his performance as people can begin to stereotype his behaviour
and skills before they have even seen him perform.

        Jane is Physical Education Graduate who
was led to believe that she would be given the opportunity to excel and develop
the skills that she had learnt whilst studying in the business environment. Even
though she doesn’t receive all the opportunities she would like, she is still enthusiastic
and open to experiences. Although, she will have a Halo Effect surrounding her
as she has shown that is eager and therefore, one would assume that she would
be as energetic in her performance.

        A main contributor to the group
meeting, she came up with solutions for the whole group not just herself, this
shows that she is caring and not self-centred and genuinely bothered by the
strict nature of gym and is willing to  insert some change. This shows that she does
not seem to have any of the traits that are consist with the Dark Triad and
therefore people will view her performance with a positive outlook.

 Jo has been employed the longest out
of the group and had mostly remain quiet, this suggest that she had a high
level of agreeableness. Due to the increase in customer demands, she has had to
interact with a larger group of people than she would normally do, implying
that is introverted as this have left her feeling drained.  She was trusted by management and was given
the autonomy but now has that taken away, which suggests that her performance
has not been up to her usual standard. In the group discussion, it seemed as if
she didn’t really care about what happens, but this may due to that the fact
that she was more eager to go home and became agitated and annoyed when pushed
to the her limit and thus caused the confrontation between herself and Philip.

(1959) Motivator – Hygiene (Two – Factor) Theory is a content theory based on
the needs of the individual and they must be satisfied within the work place. These
needs are Achievement, Recognition, The Work Itself, Responsibility and Advancement
throughout the business (King & Lawley, 2013). This motivation theory is
best suited for Nicholas who believes that he hasn’t really settled in, even
though he has the experience to be able to come up with own routines, he believes
that he is being unfairly treated and taken advantage of. This theory suggests
that as Nick has not received any recognition or praise for his work and that he
has become less motivated to do so in the future. However, the Two Factor
Theory experiment is not representative of the general population so it may be
unreliable to use in this context.   Ergo, a process theory may be better

        The Adams Equity Theory (1965) is based
on an individual’s perspective of “how am I treated compared with how I
perceive others are treated”.  The major
motivating force in this theory is that of which we are striving for equity but
to get there, there must some degree of inequality perceived in the first place
(Miner, JB 2005). Still this is based on an individual’s concept of what they
believe to be fair and that they perceive that everyone else around them is
being treated equally.  This poses that Nick
may think  that he is being treated
unfairly so a small change such as another personal trainer working early
morning in the gym, may help to motivate Nick further as he believes that he
has now become equal with someone else, instead of leaving him felling disparaged.

BFGym has various issues that have
meant that the future ability of the gym to grow has been hampered. Nevertheless,
if they rectify the issues that have occurred, it will allow them to expand
even more in the future. Although, the gym must recognise the importance of
communicating properly with its staff as well as it members to ensure that everyone’s
opinion is heard and taken into account in order for the gym to succeed. 

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